Pop soul icons - Fiat 500 & Jennifer Lopez

A cool icon of Italian style but with a marked pop soul, the Fiat 500 continues to capture attention. 

This time, across the ocean where on the eve of the Los Angeles International Auto Show, the Fiat city-car is updating the product placement and communications fields by once again making an appearance paired up with Jennifer Lopez.

The famous American star launched her new videoclip of the "Papi" track taken from the "Love?" album (Island Def Jam) where in the video, to make a quick escape on the American roads, the multitalented artist wanted to drive a Fiat 500 - an iconic car made for everyone who loves to have fun and travel behind the wheel of a thrilling car.

From this marriage between Jennifer Lopez and the Fiat 500, a 30 and 60 second commercial has been produced that promotes both the launch of Jennifer Lopez's song and the Pop version of the Fiat 500.  The commercial was aired on 6th November on national television networks, and can also be viewed on YouTube.

The new 2012 Fiat 500 also made an on stage appearance with Jennifer Lopez at the 2011 American Music Awards® (AMAs) Sunday evening, held at the NOKIA Theatre L. A.

"The Fiat brand is honoured to share the stage with Jennifer Lopez at the 2011 American Music Awards. Her drive and determination is the common thread that is shared with the brand and our philosophy that "Life is Best When Driven", said Olivier Francois, CEO of the Fiat Brand. "This appearance allows us to continue to expose the 2012 Fiat 500 to a wide demographic."